Frock n’ Roll was founded in 2007. It all started as a dream to offer show space for upcoming young designers and at the same time encourage every woman to explore their sense of style.
This dream has grown into becoming something more than a space of fashion. Its a voice, a way of life, an addiction into taking pleasure in celebrating the finer things in life. Naturally, the followers came.
And voila, you have the most representative of the Frock n’ Rollers. In their effort to show you around their interweb world of style and inspired living.
Jump in and live glamorously!
//MEET THE TEAM//
Dimitria Ioannidou. whiteDlight designer, FrocknRoll founder//
Dimitria is all about dresses, owls, new hobbies and pastel tints. Dresses, she wears; Owls, she collects; Hobbies is her secret to sanity and pastel tints, these always find a way to show up in the end.
Alex Tari. FrocknRoller//
Alexia is all about pink toutous, positive thoughts and planning ahead like a real Capricorn, she is. She’s the one you can’t miss in a crowd, all golden locks and glowing in enthusiasm and optimism.
Natalie Prassas. purposely unemployed, designer and style conoser//
Natalie is all about: spotting beauty in a mess, dark sides, past lives, mental photos, her grandmother’s jewelry, over-analysis, the evil eye, befriending street dogs, jean shorts, secret diaries, snacks, never planning, stylish laziness, cold unfinished lattes, angry music, bisexual rock-stars, letters from tourists in the Athens News, crystals, black as a last resort, spring cleaning all year round, undiscovered artists, champagne in a crisis, female madness, and love as a cure for everything!
Nadia Gerazouni. gallery director at The Breeder//
Nadia is all about art and satisfies her consumerist needs by obsessively collecting jewelry. Being the gallery director at The Breeder she travels to art fairs all around the world. When she grows up she will become an art collector.
Dora Bora. corporate communications & Fashion PR//
Dora is all about shoes, bling trinkets, summer dresses, music, smoking, shopping. Shoes and trinkets, she can’t get enough. Summer dresses, she could wear all year long. Music, she never sings along to. Smoking, she has quit. Shopping, she can’t quit.
Marjan Schrooten. translator from Antwerp, Belgium, working as a communications project manager in Brussels//
Marjan is all about languages & literature, lavish colours, lovely accessories, lattes, long weekend Euro-breaks and ladies who lunch (schedules allowing).
Eleni Gatsou. freelance advertising agent and consultant in Paris. Vogue Hellas contributor//
Eleni is all about the ‘mix’. She mixes greek with french, grace with wit, kindness with even more kindness, business with pleasure, black and white, design with vintage and in the end she manages to be the friend you’ve always wanted.
George Dimitrokallis. FrocknRoll founder//
George is The man and is all about bikes and music. And that’s all you need to know.