Stephan Schneider – sophisticated contemporary tradition

1 Aug

by Marjan Schrooten//

Oh the irony! You wouldn’t believe it’s summer here in Antwerp…rainy days and grey skies: So I thought I’d make the best of it and check out the autumn and winter collections around town. First stop: Stephan Schneider, who has set up shop at the heart of the cultural centre of Antwerp,  right next to the fashionable Nationalestraat.

Stephan Schneider (born in Germany in 1969) studied fashion at the Royal Academy of Fine Arts in the nineties. His role models were the Antwerp 6 (a group of influential avant-garde fashion designers who graduated from Antwerp‘s Royal Academy of Fine Arts in the eighties: Dirk Bikkembergs, Ann Demeulemeester, Walter VanBeirendonck, Dries van Noten, Dirk Van Saene, Marina Yee), who were gaining international fame in those days. He started his brand straight after graduation, creating, and distributing it independently ever since.  He was offered a booth at the Paris fashion week straight after his final year’s collection show. His collection is sophisticated and relaxed, a continuous design reflecting everyday life and Schneider’s love-hate relationship with the masses. He does not regard his clothes as a status symbol; they should never dominate but merely shine in being ‘extraordinarily ordinary’. He tends to use the same fabrics for his men and women clothes, which gives a slightly stricter and formal look to the female collection, and the male collection rather soft. He calls his design philosophy ‘contemporary tradition’, which is also clear in the
2011 A/W collection:

When asked about the current fashion industry, he points out that it is not about
human or personal aspects anymore in today’s fashion: it’s all about impressing
the media and becoming a symbol in fashion. Be that as it may, Stephan
Schneider’s Antwerp boutique is definitely impressive in its elegant simplicity,
as are the clothes. I’m seriously considering to stock up on the A/W
knitwear…

CREDITS: Text: Marjan// Photography: Stephan Schneider//

Advertisements

3 Responses to “Stephan Schneider – sophisticated contemporary tradition”

  1. db 01/08/2011 at 18:29 #

    love at first knitting loop

    • Marjan 02/08/2011 at 08:27 #

      Indeed! Currently selling in Cyprus but not yet in Greece….
      Let’s see how we can get him there!

      • db 02/08/2011 at 13:08 #

        fingers crossed

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: