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whiteDlight + Sony @ TheFashionRoomService byOZONRaw

11 Nov

by Dimitria Ioannidou//

Thrilled to be participating in The Fashion Room Service, XL edition, by OZON Raw.  Showed whiteDlight Kimono collection and had the best of time!  Voila the photostory of the night.

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CREDITS: Photography: Thodoris Markou & Danai Issaris// More photo credits at the album here // thank you Sony Greece //

Call my Name. Wear it Out.

1 Nov

by Dimitria Ioannidou//

We’ll be back with a “t-shirt post” very soon.  Till then, lets warm up with a selection of the best “Call My Name t-shirt” pictures.  Let’s see who wore it best!

1 2 3 4 5 6 7 7b 8 9 10 11 12 13 13Daskalitsa 13dormark 14

CREDITS: Photography: check here for each girl’s link to blog, or instagram feed// Get your own personalised t-shirt here //

SS Warm Up… Trend Alert

12 Apr

by Dimitria Ioannidou//

The trends:

  • Florals: We’ve covered that in the previous post. Not a right time for shrinking violets.
  • Pastels: Consider it a prettier, sweeter and more subtle take on the recent colour-blocking trend. Think marshmallows in an old fashioned sweetie shop and you’ll get it right.
  • Navajo Prints: Angular triangles and dusty bright colours originating from the Navajo people of native America have managed to find their way into the fashion industry as well as that of clothing subgenres like skate boarding. Ideally teamed with colors that are part of the pattern.
  • Colour Block (Bright and Bold): Keep the combo with up to 3 players and prefer electric bright emerald, fuchsia, mint and orange.
  • Sheer & Short: No boyish looks this season. Feminine will be your middle name.
  • Lace: Why don’t you combine Lace, Sheer and Short and make it a ‘day to remember’?
  • Pleats: For all Alexa Chung’s out there, polished granny is the look and I’m not personally buying it. My “pleats please” will be more origami inspired, more Halston wannabes and far less granny. Granny is “to love”, not “to wear”

The colours: Black and White (together), Pastels, all shades of Blue from Azure to Sapphire (but then we are Greeks so blue is our black anyway).

The mood: The mood is light.  It’s where serious and fun meet.

The tip: Try to put all that at the back of your mind and improvise. Do not get trapped in the Spanish MegaPower uniform, i.e. pastel skinny jeans every day of the week.

//Happy Easter to ALL//

CREDITS: Text: Dimitria// Photography: credit under each picture// whiteDlight collection at Frock n’ Roll eshop going online any day now…

Giveaway Season

13 Mar

Its Giveaway time.  We’re approaching destination, i.e. the new Frock n’ Roll showroom and eshop are very close to finish, so we need you all around for the Big Day.  What better way to do that than by giving something nice while we’re at it?

Here is how it works.  We have four different whiteDlight dresses, all one size, all fabulous, to give to four of you.  One winner will be picked by our facebook page fans, one will be picked by our twitter followers, one by our Bloglovin followers and one by the comments on this post.  You don’t need to do all four (just implying we’re not asking for your souls here…) but of course the more you do the more chances you have to win, let alone the more the merrier for us too.

Have a look at the four different gifts and click click click

The giveaway is open internationally and ends Wednesday, March 21.

Good luck Everyone

Contest closed. Congratulations Maya, Sophia, Xrysa & Vassia

See you in Brussels

13 Mar

by Dimitria Ioannidou//

Say you had that coffee in Antwerp. Why don’t you now drop by Brussels and meet us? Save at least one day, from Thursday 22nd to Sunday 25th, and join us in a cross-art event filled with poetry and fashion.  A special whiteDlight dress collection will be presented to the Belgian audience along with the captivating poetry of poetess Stavroula Gatsou.  To make it even more tempting, we have some limited edition pieces you’ll love and a special discount to please all.  And if you can’t make it, stay tuned with us on twitter and follow us around Belgium one picture at a time.


WHEN: 22 March at 19:00 until 25 March at 19:00

WHERE: Rue de L’Aqueduc 104 Place châtelain, 1050 Bruxelles

INFO: tel. 0494668071 & 0485893747

THANK YOU: the greek website in Brussels & “The voice of Greece” /”La voix de la Grèce” weekly radio show on 105,4 FM in Brussels